Services

I help organisations through three key services: Evaluation & Research, Communication and Training.

Previous clients include: London Transport Museum, Manchester Art Gallery, National Museums Liverpool, Scottish Book Trust, Manchester International Festival, Get it Loud in Libraries, Signal Film and Media, Carnegie UK Trust, Arts Council England, Museums Development Northwest, Manchester Museum, BALTIC, National Trust, More Music, LeftCoast, Macclesfield Museums Trust.

Evaluation & Research

Talk to me about:

  • Independent evaluation
  • Visitor research (e.g. exploring existing or new interpretation content, exhibition or capital project concepts, communication materials, navigational signage or overall experience)
  • Audience consultation (user and non-users)
  • Qualitative research (including inclusive,
 participatory and online synchronous and 
asynchronous methods)
Get in touch

Thank you very much for undertaking such a valuable evaluation of our We Face Forward programme. The findings have been a great help, both to us as an organisation, and in reporting back to our funders.

Liz Poulter, Learning Officer (and lead Inspire Engineering project), London Transport Museum

Communication

Talk to me about:

  • Marketing and audience development plans
  • Writing content for your blog or website
  • Brand development including tone of voice and style guidelines
  • Copywriting for advocacy reports and annual reviews
  • Presenting your quantitative and qualitative data more effectively
  • Creating advocacy and other promotional films
Get in touch

Marge Ainsley is an exceptional audience development strategist and marketer. Not only is she one of the best arts marketing professionals in the country, she also brings great passion and care to everything she does. She is incredibly well organised and has built up an impressive body of knowledge and experience, offering great insight into every project she works on. Because she is so brilliant however demand is high and you will be lucky to get her.

Julia Turpin, Creative Engagement Manager, Manchester International Festival

Training & Mentoring

Talk to me about:

  • Evaluation, audience development and marketing training (online and face-to-face)
  • Bespoke, tailored training for staff and volunteers
  • 1-1 mentoring and power-hours (60 minutes of expert advice and support delivered online or by telephone)
Get in touch

Marge is a joy to work with. Not only is she a great evaluator and marketer but also a fantastic trainer. She has delivered very effective workshops on marketing and audience development for our clients across the North West with great impact. The delegates and the MDNW team have gained a lot from her knowledge and have been able to apply it to working practice.

Kaye Hardyman, Museum Development Officer, Museums Development Northwest