Previous clients include: London Transport Museum, The National Trust, Manchester Art Gallery, BALTIC, National Museums Liverpool, Scottish Book Trust, ASCEL, The Portico Library, Manchester International Festival, Manchester Libraries, Leeds Libraries, Wirral Libraries, Get it Loud in Libraries, Signal Film and Media, Carnegie UK, LIANZA, Ideas Test, Irish Museums Association, Arts Council England, Museums Development Northwest, Manchester Museum, More Music, LeftCoast, Macclesfield Museums Trust plus many more. 

Evaluation & Research

Talk to me about:

  • Developing evaluation frameworks and strategies
  • People-centred, socially engaged evaluation
  • Independent summative evaluation
  • Visitor research at front-end and formative stages (e.g. exploring existing or new interpretation content, testing exhibition or capital project concepts, communication materials, navigational signage or overall experience)
  • Consultation with non-users (e.g. for informing marketing or audience development plans)
  • Qualitative audience research (including inclusive, participatory and online synchronous and asynchronous methods)
  • Evaluation consultancy and advice for funding bids (e.g. The National Lottery Heritage Fund, Arts Council England)
Get in touch

Thank you very much for undertaking such a valuable evaluation of our We Face Forward programme. The findings have been a great help, both to us as an organisation, and in reporting back to our funders.

Liz Poulter, Learning Officer (and lead Inspire Engineering project), London Transport Museum


Talk to me about:

  • Writing content for your blog or website
  • Copywriting and copyediting advocacy reports and annual reviews
  • Creating advocacy and other promotional films
Get in touch

Marge Ainsley is an exceptional audience development strategist and marketer. Not only is she one of the best arts marketing professionals in the country, she also brings great passion and care to everything she does. She is incredibly well organised and has built up an impressive body of knowledge and experience, offering great insight into every project she works on. Because she is so brilliant however demand is high and you will be lucky to get her.

Julia Turpin, Creative Engagement Manager, Manchester International Festival

Training & Mentoring

Talk to me about:

  • Evaluation training (online and face-to-face)
  • Marketing and audience development 101 training (online and face-to-face)
  • Bespoke, tailored training for staff and volunteers
  • 1-1 mentoring and power-hours (60 minutes of expert advice and support delivered online or by telephone)
Get in touch

Marge is a joy to work with. Not only is she a great evaluator and marketer but also a fantastic trainer. She has delivered very effective workshops on marketing and audience development for our clients across the North West with great impact. The delegates and the MDNW team have gained a lot from her knowledge and have been able to apply it to working practice.

Kaye Hardyman, Museum Development Officer, Museums Development Northwest