Useful newsletters for marcomms professionals
Here’s my favourite (and most read) newsletters for keeping in the loop with marketing/comms/data and privacy:
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Power hours are back
I’ve been offering ‘power hours’ for a few years, but stopped during the pandemic. I’m delighted to say these are back open to book if you would like independent advice and support.
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Schools marketing is much more than how you communicate your offer
[10 minute long read]
One of the main questions I get asked when supporting cultural organisations like museums, galleries, archives and libraries is ‘how do I market to schools?’. The nub of this question usually refers to the promotional aspect of the marketing mix rather than anything else: the organisation has already developed a product offer and needs to tell schools about it. But to be successful (whatever that means to you) you have to take a few steps back, return to the definition of marketing and go beyond simply communication.
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