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January 19, 2021

Measuring what matters when your public engagement programme moves online

  • Posted By : margeainsley/
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  • Under : Research & Evaluation

If you’re used to collecting data for evaluation face to face, the last year has probably come as a bit of a shock in terms of how to effectively evaluate public engagement activities that have (unexpectedly, and rather rapidly in many cases) moved online.

And if we’re putting down our survey clipboards, abandoning our feedback walls, and mothballing our mood trees – what do we use instead? 

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Poster stuck on a wall with a rainbow painted onto it. The words above the rainbow say ‘keep smiling, keep going’.
April 8, 2020

Tips and support for freelancers living with keyworker family members

  • Posted By : margeainsley/
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  • Under : Freelancing

I’m a freelancer working with cultural organisations like museums, libraries, archives and galleries. I’m also building up a new photography business. I travel around the country and I’m often away. My husband works part-time as a primary school teacher and looks after our son who has special educational needs.

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View from Blackpool Tower glass floor.
October 22, 2018

Behind the scenes of my new visual identity created by StudioDBD

  • Posted By : websmyth/
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  • Under : Freelancing

Creating a new visual identity was always part of my business reboot plan. After ten years with the same look, it was time for a change. But more importantly, I wanted a new identity that would more accurately reflect my refreshed business direction and approach, as well as give a nod to my roots.

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Marge stood in front of angel wings street art.
July 30, 2018

Business reboot: what happened when I took July ‘off’

  • Posted By : websmyth/
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  • Under : Freelancing

For the first time in my ten-year freelance career I took July off from all client projects*.

Rewind six months.

Back in January I was feeling worn out. Juggling ten different contracts, I was run down and lacking in motivation. Projects had been delayed. Work was contracted and subsequently cancelled without explanation. And I was experiencing a big dose of imposter syndrome on projects that just didn’t feel quite right.

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Silhouette of signposts in front of a red/blue sunset.
June 28, 2018

A Perfect Client Brief

  • Posted By : websmyth/
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  • Under : Freelancing

I’ve found myself chatting to people at recent networking events about how I ‘screen’ briefs that comes my way through what I call my ‘PCB’ (perfect client brief).

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Recent Posts
  • Measuring what matters when your public engagement programme moves online
  • Tips and support for freelancers living with keyworker family members
  • Behind the scenes of my new visual identity created by StudioDBD
  • Business reboot: what happened when I took July ‘off’
  • A Perfect Client Brief
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