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Award-winning museum consultant in UK | Marge Ainsley

Specialising in evaluation, communication and training for cultural organisations.

Since going freelance in 2008, I’ve worked with a range of museums, galleries, libraries and archives to build in-house expertise, understand audiences and develop insight. 

I’m interested in creating connections. Whether that’s bringing audiences and organisations closer together, helping staff to work more productively, or discovering new insight through research and evaluation. I also help run Museum Freelance, giving independents across the cultural sector the opportunity to meet and share ideas. I often write about my life as a freelancer on my blog. From my experience as an independent evaluator, through to tips and advice about user and non-user consultation, audience development and arts marketing approaches.

Previously voted one of the top 50 freelancers in the UK and an IPSE Ambassador of the Year Finalist, I’m a Member of the Market Research Society, Evaluation Society, CILIP, Arts Marketing Association, Visitor Studies Group and Association of Independent Museums.

Get in touch

Thank you very much for undertaking such a valuable evaluation of our We Face Forward programme. The findings have been a great help, both to us as an organisation, and in reporting back to our funders.

Dr Nick Merriman, Director Manchester Museum