SPECIALISING in evaluation, communication, training and facilitation for cultural organisations.

Since going freelance in 2008, I’ve worked with a range of museums, galleries, libraries and theatres to build in-house expertise, facilitate meetings, understand audiences and develop insight. 

I’m interested in creating connections. Whether that’s bringing audiences and organisations closer together, helping staff to work more productively, or discovering new insight through research and evaluation. I also help run the Museum Freelance Network, giving independents across the cultural sector the opportunity to meet and share ideas. I often write about my life as a freelancer on my blog. From my experience as an independent evaluator, through to tips and advice about facilitation, communication and arts marketing approaches.

Previously voted one of the top 50 freelancers in the UK and an IPSE Ambassador of the Year Finalist, I’m a Fellow of the Institute of Training and Occupational Learning, Member of the Market Research Society and Member of CILIP. I’m also a member of the Museums Association, Arts Marketing Association, Visitor Studies Group and Association of Independent Museums.


Front-end, formative and summative evaluation which generates strategically useful insight rather than simply information. I specialise in qualitative consultation with users and non-users for marketing strategy, audience development and HLF activity planning.

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Bespoke, tailored training which meets the needs of a staff or volunteer group. I offer training in a range of areas including marketing, audience development, communication, evaluation, research and facilitation. I also run training for freelancers through the Museum Freelance Network. 

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Professional group facilitation of workshops, meetings and away days. Fully tailored to meet the needs of a client, I specialise in visioning, action planning and strategic planning using participatory methods. This guarantees a fully inclusive approach and builds consensus.

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Helping you effectively reach and engage new audiences. Providing expertise and practical support with a variety of communication tasks including copywriting, copyediting, and proofreading. I also offer interpretation support, including script writing, text writing and content development.

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‘Thank you very much for undertaking such a valuable evaluation of our We Face Forward programme. The findings have been a great help, both to us as an organisation, and in reporting back to our funders.’

Dr Nick Merriman, Director Manchester Museum