‘Marge Ainsley is an exceptional audience development strategist and marketer. Not only is she one of the best arts marketing professionals in the country, she also brings great passion and care to everything she does. She is incredibly well organised and has built up an impressive body of knowledge and experience, offering great insight into every project she works on. Because she is so brilliant however demand is high and you will be lucky to get her.’

Julia Turpin, Executive Director, LeftCoast (Creative People and Places Blackpool and Wyre)

 

‘Marge Ainsley seriously knows her stuff. For far too long, most libraries have approached evaluation and feedback as an optional extra at the end of a project and, even then. Often simply in the form of paper feedback forms. Marge has helped Time To Read in building in qualitative/quantitative and paper/online evaluation techniques from the start for the Jane Austen project. She then delivered an excellent report and well-received training at the end of the programme. Frankly, if you’re serious about evaluation or measuring any project that you do, you should consider her as your first port of call.’

Ian Anstice, Time to Read Co-ordinator

 

‘Marge is a highly effective and organised evaluator who is flexible and adaptable in her approach to the needs of our Museum. Her evaluation techniques are creative, methodological and professional when working with the Department, visitors and stakeholders. The evaluation reports she has produced have been influential in providing evidence of the impact of our programme for future sponsors. It was a pleasure to work with Marge and I would highly recommend her to any other organisation.’

Liz Poulter, Learning Officer (and lead Inspire Engineering project), London Transport Museum

 

‘Marge Ainsley recently delivered evaluation training for our library management team. The training was designed for our specific requirements and before the training session Marge contacted us to ensure that the session, she expertly delivered, met those requirements. Marge’s training was excellent. She was extremely knowledgeable and gave great insight into best practice and how we could further develop our own evaluation framework. The training was well received by all staff and everyone felt that they had benefited greatly from the session, and had received the necessary tools to move forward with evaluation and feedback.’

Kirsten Hume, Strategic Librarian, Wirral Council, Birkenhead Central Library

 

‘Thank you very much for undertaking such a valuable evaluation of our We Face Forward programme. The findings have been a great help, both to us as an organisation, and in reporting back to our funders.’

Dr Nick Merriman, Director Manchester Museum

 

‘I could not recommend Marge Ainsley enough – her energy, dedication and real care have shone through at every moment. Marge combines a deep understanding of audiences and the arts sector with an ability to connect with individuals and teams. Marge has a skill for not only drawing out information from people and organisations, but also rigorously applying analysis to that, in a way that is sensitive to where that organisation is at, and where it wants to go.’

Richard Parry, Curator, The Grundy Art Gallery, Blackpool

 

‘Marge is a joy to work with. Not only is she a great evaluator and marketer but also a fantastic trainer. She has delivered very effective workshops on marketing and audience development for our clients across the North West with great impact. The delegates and the MDNW team have gained a lot from her knowledge and have been able to apply it to working practice.’

Kaye Hardyman, Museum Development Officer, Museums Development Northwest

 

‘Marge took time to really understand our starting point.  She delivered bespoke training for both managers and front line staff together; all of whom hadn’t had the opportunity to think about audience development before.  The training was packed with activities, case studies and tools to help us explore audience development and give us practical ways to understand, reach and remove barriers to engaging audiences for our ACE funded research and development programme, ‘Salford Libraries Live’.’

Andrea Bushell, Principal Arts Development Officer, Salford Community Leisure

 

‘Marge’s work has been instrumental to taking our Age Friendly work at Manchester Art Gallery forward.  Marge ran an inspiring revisioning day with us in Nov 15 for Age Friendly volunteers and gallery staff,  which gave us a new energy and enthusiasm for our Age Friendly Thursday late event in 2016.  She was highly skilled at taking a brief and developing an effective and creative approach to working with a broad range of people, helping us to develop a shared agenda.  Marge has strong transferable facilitation skills and I would not hesitate in working with her in the future.’

Ruth Edson, Community Programmes Manager Manchester Art Gallery

 

‘Marge has been great to work with.  Her extensive knowledge and understanding of social media have provided us with the insights and confidence we needed to help shape our Social Media Strategy.  She brought fresh-thinking to the table, came well prepared and made it easy to understand, taking away a lot of the mystery surrounding social media.’

Joanne Spencer, Project Manager, Eden Rivers Trust

 

‘Thank you so much for your wonderful work and for the effort you have put in to it. I feel certain that it will be an invaluable tool for us, both strategically and for advocacy. We were all so uplifted by your presentation at the company meeting, this is fantastic.’

Kathryn MacDonald, Development Director, More Music

 

‘WOW!!!!!!!! Marge, this is a BRILLIANT piece of work. More, better, and even more fantabulosa that I could have expected. Thanks. You are a star!’

Jez Dolan, Artist, The Polari Mission

 

‘I always enjoy working with Marge, she has a way of asking the right questions and being very open eliciting the right thought processes for us. Recent work has involved a tricky research project which was undertaken tactfully and thoroughly. Marge swiftly identified the core of our brief and how to approach it. She always hits the deadline with the highest quality and most positive and well-designed work. I look forward to working with her again and have no hesitation in recommending her.’

Sandra Wood, Cultural Tourism Project Manager, Cumbria Tourism

 

‘I have really enjoyed working with Marge her warm, cheerful approach makes difficult tasks seem effortless, her finely tuned skills and unquestionable expertise enable her to deliver a highly, professional and bespoke service which was exactly what Qdos Creates needed. We were well informed of progress throughout the process and all deadlines were met on time, I have already recommended her to several friends and professionals that require input with marketing strategies.’

Anjie Taylor, Artistic Director, Qdos Creates

 

‘Marge has been great to work with in relation to our marketing and communication activities. She very quickly grasped the context within which we operate and suggested practical ways in which we could develop communication with our various audiences.’

Fiona Rosher, Museum Manager, Dales Countryside Museum

 

‘Marge Ainsley worked with us at Rosehill over a period of months in preparing a Marketing Strategy and Audience Development Plan which she did to great effect. Her work involved her in meeting a number of different types of people involved with Rosehill and developing an understanding of our diverse and to some extent complex business which she did very successfully indeed. Marge was flexible, empathetic and responsive in her approach to our needs and delivered a complex and comprehensive report within the time agreed and cost effectively. She talks about marketing in a very accessible way to those less initiated (ie me!) with very practical recommendations. We hope to be able to work with her again soon in assisting us in implementing her work.’

Richard Elder, Director, Rosehill Theatre

 

‘Marge was a great asset to Bradford’s Golden Threads project as she was able to bring creative flair to marketing but also had key knowledge regarding social media, branding and design as well as an ability to work with a range of staff and project participants. She also demonstrated great flexibility in order to help us meet deadlines and produced a great finished product.’

Janet Simmonds, Museums Manager, Bradford Industrial Museum

 

‘Marge is adept at identifying the core elements of a brief and identifying, with the client, the best way to go about a project. Her work is unmistakably top quality and deadlines, even tight ones, are always met. She adds the ability of combining the professionalism of a client-consultant relationship with vital elements of team work and co-operation.’

Ronan Brindley, Principal Manager: Learning at Manchester Art Gallery