Marketing/Audience Development
Preston Museums Group
Social media strategy
Preston Museums Group asked me to develop a social media strategy, so that they could complement their existing promotion – through traditional communication channels – with a digital approach. This meant more than simply setting up and resourcing a twitter account or facebook fan page, but carefully considered strategies for developing an online presence – and dialogue.
Image courtesy National Football Museum/Preston Museums Group
I worked with the group to raise the profile of their website as well as associated news stories through coverage both on and offline.
Preston Museums Group comprised five museums including the Harris Museum & Art Gallery, National Football Museum, Museum of Lancashire, Queen’s Lancashire Regimental Museum and Ribble Steam Railway.