Creating an audience-focussed marketing and audience development plan.

The Citadel is an arts centre based in St.Helens offering a range of exhibitions, community outreach, performances and workshops.

I’m working with the team to build a strategic plan which will develop existing and new family audiences. It’s part of two year project funded by Arts Council England which aims to bring new audiences to The Citadel, and raise the quality of artistic programming for families.

We’re working through a tried and tested audience development planning process, which involves the whole staff team. So we’re reviewing the Citadel’s current position in terms of family audiences, identifying its aims and objectives for the project, and outlining a strategy and tactical blueprint.

The Citadel

Image: Getting to know your audience – planning workshop with the team