Strategic support and practical advice with audience development & marketing planning processes.
Dales Countryside Museum
The museum – managed by the Yorkshire Dales National Park Authority – tells the story of the people and landscape of the Yorkshire Dales past and present. It’s housed in a conversion of the Hawes railway station in Wensleydale.
Through a series of meetings and seminars I worked with the team to audit their current marketing activity, which included a review of their approach to social media. Our sessions focussed on understanding the needs of priority target audiences, followed by the development of creative ideas for tactical activity.
“Marge has been great to work with in relation to our marketing and communication activities. She very quickly grasped the context within which we operate and suggested practical ways in which we could develop communication with our various audiences.”
Fiona Rosher, Museum Manager, Dales Countryside Museum