Marketing and audience development consultancy and support.

Photo credit: CJGriffiths Photography

LeftCoast is an ambitious new programme of arts and cultural activity across Blackpool and Wyre to enrich the lives of those who live, work and visit there. From 2014 to 2016 the LeftCoast team will be experimenting on behalf of the nation to create a new English coastal experience in Blackpool and Wyre through arts and culture.

It’s about:

  • Engaging more people with arts and culture.
  • Developing the arts and cultural sector in Blackpool and the Wyre.
  • Creating, generating, importing and exporting great art.
  • Changing internal and external perceptions of Blackpool and Wyre.

My work involves mentoring LeftCoast’s staff team on marketing and audience development approaches.

LeftCoast is one of Arts Council England’s Creative People and Places funded projects. The funding focuses investment in parts of the country where people’s involvement in the arts is significantly below the national average, with the aim of increasing the likelihood of participation.