Independent audience consultation and audience development planning for an HLF Stage 2 Activity Plan.
Thanks to a £552,500 grant from the Heritage Lottery Fund, the former Stables and Motor House at the Haworth Art Gallery will be opened as a centre for local crafts people and artists. Visitors will be able to learn more about the heritage of the building and take part in new events and activities.
My contribution to the successful Stage 2 HLF Activity Plan included:
- leading a number of audience-focussed workshops with the Haworth team (situational analysis, identifying target audiences, stakeholder mapping, objective setting, strategy and tactic development)
- recruiting and arranging creative consultation groups
- undertaking primary research for these groups, analysis and write-up
- creating an audience development plan.
Work on restoring the building is due to start late spring 2015, and should be completed by December 2015. The team hope to open up the studios to artists no later than April 2016.
Photo credit: Dominic Russell-Price