The Atkinson, Southport

photo (2)

The Selling Egypt project involved the following museums:

  • The Atkinson, Southport
  • Bolton Museum, Art Gallery and Aquarium
  • Towneley Hall, Burnley
  • Blackburn Museum & Art Gallery
  • West Park Museum, Macclesfield.

My work involved:

  • creating a ‘joined up narrative’, and understanding of how the five collections and collectors link together
  • writing the story, distilling the key themes, personalities and ideas from background information and images provided
  • providing a text of 2-3000 words that is accessibly written, for internal use among specialist and non-specialist staff.

Selling Egypt was funded by Strategic Support Funding from Arts Council England.


Places for People

Image copyright and courtesy Places for People

I’ve worked for the marketing and communications team for the last three years. This has included:

  • developing wireframes and profiling typical user ‘portraits’
  • managing content
  • re-purposing copy for the web from across the business
  • conducting content audits
  • creating style guides.

Places for People are one of the largest property and leisure management, development and regeneration companies in the UK. They own or manage over 148,000 homes and have assets of more than £3 billion.

SEA LIFE (Merlin Entertainments)

Working with the Global Brand team for SEA LIFE, I was commissioned to write the copy for a suite of in-store POS signage. The client wanted to:

  • Raise the profile of SEA LIFE’s conservation work
  • Encourage consumers to make an ethical purchase
  • Share the stories behind the products sold in SEA LIFE stores
  • Increase sales of products with recycled packaging.

My role included:

  • Development of a brief with client
  • Research and familiarisation of brand and tone of voice
  • Creative development
  • Production of draft copy for specific in-store generic messages
  • Production of draft copy for product POS material
  • Finalised copy.

Following completion, the final copy was translated for SEA LIFE aquariums worldwide.